That's been the cornerstone of the Company's success, and its phenomenal growth proves that the approach is working. The store portfolio now includes over 230 stores nationwide and the whole group turned over £350 million in the year to 30 September 2006.

The emphasis in store has always been on the customer, now more so than ever. As the popularity of digital imaging continues to grow, the Company's Spacemix system lays out stores with four distinct areas to more accurately reflect customer demand:

• Camera hardware, which includes cameras, camcorders and camera phones
• Accessories, where customers can find many of the extras they might need for their equipment
• Digital Photo centre, which gives every customer a comprehensive range of digital photo printing options, plus enough kiosks to virtually eliminate waiting. It also includes printers and scanners
• Customer Service, an area where the customer can get any help they might need. Of course, help is on hand throughout the store but this area is dedicated solely to service.

Whatever they're looking for, customers have a huge range of cameras, camcorders, camera phones and accessories to choose from. And if they can't find what they need in store, they can have it ordered.

*Practical Photography and Digital Photo magazines have voted Jessops their Photo Retailer Of The Year for the past eleven years, and Best Processor Of The Year for three out of the last four years.